Desktop widgets are small branded applications that run on the desktop of computers. Like the ones you get with Windows Vista, 7 and Mac. We create useful apps that your clients can run on their desktops with your logo. Examples of these would be a branded calendar, clock or a countdown to a special event. Contact us for more information and see what we can do for your brand or product. Our widgets can be embedded in a web page or on a user’s desktop.
Desktop and web widgets are stand-alone, task-oriented applications which can be composed of several related interactions on its own. Each widget serves only a purpose that is usually addressed by the effort of one GUI widget in a full-scale application.
A widget is a portable chunk of code that can be installed and executed within any separate html-based web page by an end user without requiring additional compilation. Companies such as YouTube, Slide, and MyBlogLog are several examples of start-ups that have taken advantage of the concept and leveraged the traffic of other sites to drive traffic to their own properties. Many other successful examples exist and continue to appear on a daily basis.
Why is it so effective and widespread within the new web landscape?
This form of viral marketing provides an extremely good ROI based on the resources available. Your ‘embedders’ become your marketing team.
Widgets may take time and manpower to develop, but the deployment and embedding cost nothing.
Essentially, widgets are an extremely effective, low cost way of driving qualified traffic and creating brand exposure.
The value proposition for publishers is clear as well: added functionality for websites with no technical expertise needed.
What exactly is a widget and how do they work?
Web widgets – chunks of embeddable code that can be grabbed on one site, and embedded in another. Depending on who you’re talking to, widgets can also be referred to as gadgets, modules, badges, or blog bling. One of the neatest things about web widgets is that you don’t have to be a developer to make use of them. Anybody who understands copy/paste is able to display widgetized content or functionality on their own blog, social networking profile page, or personal web site. It’s sort of like opening up the world of mash-ups to non-technical web users.
What are some of the benefits to using widgets and how can they help companies engage in viral marketing?
From a site perspective, widgets are all about providing your users with the tools to promote your business. A properly executed widget can spread like wild fire – introducing your site’s content / functionality to new users who may not have known your site existed. Widgets are especially interesting to me as a site owner as a means of acquiring new customers at a minimal cost, pushing my site’s reach out to all corners of the Web, leveraging my site’s existing content, reducing my site’s dependence on SEO, and providing a nice source of organic, one-way, inbound links.
People like being able to customize their online presences with widgets. It’s a way for folks to provide a better experience to their friends / readers, and a way to broadcast to the world a little bit about themselves. We see widgets as part of the larger movements of citizen publishing and customization..
The world of Widgets has changed a lot since Konfabulator came along back in 2003, when it was the only option of its kind for developers. Since then, similar offerings have emerged from several places, including Apple, and tomorrow, Microsoft as part of Vista. It has grown to such a point that Newsweek is proclaiming 2007 as the Year of the Widget.
Why choose a desktop Widget?
The advantages of a desktop Widget over a web Widget include:
Desktop Widgets blur the line between the web and the desktop by pulling the content out of the browser and integrating it into your desktop.
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