Search Engine Optimisation

Website Optimisation

Optimise your website for all major search engines

GetTing your website listed with high google ranking


With nearly 14 billion online searches every month and social media sites that rival populations of large countries, there’s unlimited opportunity. But to take advantage of that opportunity, it is vital to rank high in the search engines, to leverage social media and pay per click advertising, and to make sure your website turns visitors into leads and sales. If you don’t understand how to successfully apply these strategies, then your customers will go to your competitors instead.


Marketing CD/DVDSearch queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.


If you want consistent top SEO rankings then you have come to the right place, because we provide highly specialised search engine optimisation services that enable our clients to legally and ethically dominate the search results in their chosen markets.

Our SEO service is unique:

As the online space grows more competitive and the search engines become more selective over who gets the top spots in their listings, it’s important that you choose an SEO partner who has a proven track record and above all else understands the value of positioning your business for long term growth.

Our service is completely unique, and because we’re totally focused on helping you achieve sustainable long term positions within the search engines, you’ll soon discover why we are without question one of the leading SEO providers.

We do things differently:

We won’t take on a new client unless it is commercially viable for the client. This means that before we commit to helping position you in the search engines we need to conduct a thorough audit on your target market, and a number of other factors to make sure it will be worth your while investing in search engine optimisation.

Based on the information you submit to us via our SEO service request form, we’ll factor in your target market, your products, your average product margin, industry average sales conversions and most importantly the size of the online market for your products and services (i.e. the search volume).

Once we’ve determined whether or not it would be worth your while investing in search engine optimisation, we will then contact you with our research data and suggest a set of services to get you to the top of the search results.


What is S.E.O


Marketing CD/DVDSearch engine optimization is a method of getting your website to rank higher in search engines—such as Google, Yahoo or Bing. A search engine optimization campaign pairs on-site optimization with off-site tactics, which means you make changes to your site itself while building a portfolio of natural looking back links to increase your organic rankings. When Internet users search for your products or services, your website needs to be the first one they find. SEO helps the search engines recognize your relevance to specific keywords that people search for online. The search engine optimization process includes researching keywords, creating content, building links and making sure your website is visible in the search engines.



Our Managed Services for Organic Search Engine Optimization: Attain and Sustain Results!
To receive any perceivable traffic from search engines, you must be in the top 30 results, and preferably in the top 10; consider that approximately 90% of users do not look past 3rd page.

Our long term approach means that we are continually investing in research to keep on top of the ever changing search engine algorithms so that we can implement these changes into your website. We do not try to trick search engines, but rather work with what we know they consider important, now and in the foreseeable future.

Increase brand awareness through seoOur Organic Search Engine Optimization Services Include:


Keyword Strategy

Proper keyword selection is the foundation of any good search engine effort. If you select the wrong keyword, there is either too little search volume or poor conversion rates. In either case the result is the same: NO CLIENTS!


  • We run predictive queries to determine the level of search traffic and go after terms that have sufficient search volume.
  • Potential for conversion is evaluated against the level of search traffic. Our goal is to get your site high quality traffic, not just quantity.
  • We evaluate the competitiveness of the Keywords to be targeted. The level of competitiveness of your keywords helps us to evaluate which In-page and Off- page strategies that will be necessary to get you results.


In-page Strategy

What changes are required to your site to enable it to rank well for the terms identified in the Keyword Strategy?


  • Can the site be retrofitted, or does a new site need to be created?
  • What impediments prevent search engine spiders from crawling the site, and how can these impediments be rectified?
  • What content needs to be created? How should existing elements and tags be tweaked?


The In-Page Strategy will answer these questions, and specify exact recommendations.

Content Strategy / Authority Building:

Now that keywords have been selected as the foundation of your search campaign, do you have the necessary content to attempt to compete for those search terms? Is your content unique and compelling enough to differentiate itself from the thousands or even millions of other pages out there on the topic? Quality content is one of the fundamental KEYS to attracting relevant quality links from other sites, and therefore in securing superior search engine rankings. Quality content is the only strategy condoned by Google, Yahoo, and MSN! With the advent of Universal Search, many types of content now exist, and provide opportunities to rank.


Some opportunities are:

  • a. textual content
  • b. images/picture
  • c. videos
  • d. user ratings and reviews
  • e. widgets and calculators
  • f. user generated content
  • g. press releases/news
  • h. location on a map (Google Local)
  • i. and much more.

When done properly, content is not only distinctive, but can position the author as an authority in his/her space. Being viewed as an authority has many advantages, including the attraction of many more opportunities related to quality relevant links. Potential clients are also partially sold before arriving at the sites of authorities.


PLEASE NOTE: Content creation and authority building does require client time and effort. Heavyhookedup are not the authorities in your industry … and will never be! Heavyhookedup staff can guide you through processes to help identify such content opportunities, and can save you significant time, but client involvement in intermediate and advanced programs is absolutely crucial!


Content Management System Evaluation

Is your Content Management System search engine friendly? Can site crawlers dispatched by search engines easily navigate your site?


  • Does it use forced cookies or session ids?
  • Does it allow for unique html titles and metatags?
  • Is the navigation search engine friendly?
  • Is the URL people friendly? ie does it look like this


Content Management System evaluation will answer these questions and provide recommendations and where possible, alternatives to common content management issues.

Off-Page Strategy

Search engines consider quality, relevant links from other sites valuable in terms of being able to infer site popularity. Links can also be valuable in driving qualified traffic directly to your web site. The Off-Page strategy defines the approaches required to attain relevant links from other related web sites to secure rankings in the short term and the long term.


Some Service Include:

  • Article syndication
  • The creation of Branded Tools
  • RSS feeds
  • Blogs
  • Directory links
  • and much more


Heavyhookedup has pioneered many ethical approaches to Off-Page optimization, designed to simultaneously drive qualified traffic directly to sites while improving the site's position in search engines.

PR Optimization


Search DocumentJournalists are increasingly relying on major search engines for their research. If you happen to be one of the sources they use, your company could receive an immense boost in online traffic due to the publicity.
98% of reporters go online daily … 73% to find press releases … 92% for article research!



Press release optimization is quickly gaining in popularity for many reasons:


  • When your press release is sent through traditional methods to thousands of publications and media, it may or may not get picked up and printed. PR Optimization is an opportunity to get your release in through the back door, by reporters doing article research!
  • It may also generate thousands of additional links, which of course improve your standing in search engines substantially.
  • Finally PR Optimization gets your most timely topics indexed by the search engines quickly.


Read more about page ranking Contact Heavyhookedup today



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